Resume

Experience

Marketing & Sales Leadership (2022 – Present)

  • Develop multi-platform social media content strategy for LinkedIn and YouTube, creating persona-based content to engage diverse audience segments

  • Launch and produce company podcast to showcase thought leadership, managing vendor relationships for professional editing and production

  • Develop and execute trade show strategy, leading appearances alongside company leadership to generate new business opportunities

  • Enable sales with needed collateral; lead weekly review of open leads

Completed Projects

  • Led comprehensive company rebrand in 2022 to strengthen alignment with the medical technology industry and enhance market positioning

  • Conducted market research to identify key customer profiles and develop targeted value propositions for medtech marketers

  • Partnered with LinkedIn advertising vendor to execute lead generation campaigns, successfully building newsletter subscriber list

Client Services – Medical Technology & Pharmaceutical (2013 – Present)

  • Provide strategic marketing consultation to medical technology manufacturers and pharmaceutical companies, assessing needs and developing customized marketing strategies. Previous clients include Olympus and Pfizer.

  • Conduct onsite client visits to evaluate requirements, map future marketing initiatives, and ensure alignment with business objectives

  • Lead cross-functional client meetings and direct team efforts to deliver integrated marketing solutions

  • Develop and deliver comprehensive engagement analytics for client-facing and internal digital properties

Completed Projects

  • Executed colonoscopy-awareness marketing pilot campaign across Google, YouTube, and Facebook platforms

  • Directed technical SEO implementation for international e-commerce website, optimizing for global market reach

Client Services – Orthopedic Practices (2013 – 2022)

  • Provided strategic marketing consultation to orthopedic practices, developing tailored marketing strategies to drive patient acquisition

  • Restructured service offerings to emphasize local SEO and online reputation management, coaching practices on strategies to increase patient reviews

  • Supervised content writing team for SEO-optimized website content and coordinated with paid search specialists and external vendors

  • Produced detailed marketing performance reports demonstrating new patient activity, including inbound calls and appointment requests

Education

Master of Business Administration (MBA)

University of Saint Mary | 2016 - 2018

 

Bachelor of Arts

Lipscomb University 

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Michael Roberts and Scott Zeitzer are at a booth for Health Connective, a medtech company, at a conference or exhibition. The booth has banners and table displays with promotional materials.

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