Client Services
Marketing and Communications for Medtech, Pharma, and Healthcare
Working with Healthcare & Medical Technology Leaders
Over the past twelve years, I've had the privilege of partnering with organizations across the healthcare spectrum—from Fortune 500 pharmaceutical companies to regional orthopedic practices. Each engagement has taught me something about how marketing actually works in complex, regulated industries where the stakes are high and the audiences are skeptical.
What I've found is that the best work happens when strategy and execution stay connected. It's not enough to develop a smart plan; the real challenge is translating that plan into results while navigating the constraints that healthcare organizations inevitably face. Here are a few examples of how that has played out in practice.
International Technical SEO for Teleflex
When Teleflex needed to strengthen their organic search presence across multiple international markets, the challenge wasn't just technical—it was architectural. Working alongside their team, I led a comprehensive technical SEO initiative that addressed how their global web properties communicated with search engines across different languages and regions.
This project required careful attention to hreflang implementation, site structure optimization, and the coordination of technical updates across multiple stakeholders. The work went beyond surface-level fixes; it involved understanding how search engines interpret multinational content and ensuring that the right pages reached the right audiences in the right markets. For a medical device manufacturer operating globally, that precision matters—both for visibility and for regulatory consistency.
Awareness Campaign for Olympus: Colonoscopy Screening
Preventive healthcare marketing presents a particular challenge: how do you motivate action on something people would rather not think about? For Olympus, a leader in medical endoscopy equipment, I helped with supporting materials for an advertising campaign designed to raise awareness around the importance of colonoscopy screenings.
The campaign required balancing clinical accuracy with accessibility, reaching audiences at the right moment in their decision-making process. Using a provided theme and tagline, we built out written and visual content to help remove barriers and normalize the conversation around screening. This kind of work sits at the intersection of public health communication and performance marketing, tracking results while never losing sight of the human outcome we were trying to achieve.
Communications & Marketing for a Pharmaceutical Company
Working with a large pharmaceutical company means operating within a web of compliance requirements, approval processes, and stakeholder coordination that smaller organizations rarely encounter. My engagement involved communications and marketing projects that demanded both strategic clarity and meticulous attention to regulatory detail.
These projects reinforced something I've come to believe deeply: in healthcare marketing, process discipline isn't the enemy of creativity—it's what makes creativity possible. When you understand the constraints thoroughly, you can find the spaces where genuinely effective work can happen. The ability to navigate complex organizational structures while keeping projects moving forward has become one of the more valuable skills I've developed.
Marketing Consulting for Orthopedic Practices
Not all of my work has been with large corporations. For nearly a decade, I provided marketing consultation and project leadership for orthopedic practices across the country through our P3 division. This work was fundamentally different from enterprise engagements with a more hands-on and personal approach.
With these practices, I focused on the marketing levers that actually move the needle for local healthcare providers: local SEO, online reputation management, content that addresses real patient questions, and systems for tracking new patient acquisition. I coached practice administrators and physicians on strategies they could sustain long-term, because a marketing approach that disappears when the consultant leaves isn't really a solution.
What made this work rewarding was seeing the direct connection between strategy and outcome. When a practice's phone starts ringing more frequently with the right kind of patients, that's not an abstract metric. It's a surgeon who can help more people and a business that can continue to serve its community.
